Good Earth Coffee House

Good Earth Coffeehouse started as a local, independent coffeeshop committed to the environment, community, wholesome food – and great coffee. After evolving into a franchise model, and expanding nationwide, Good Earth needed to modernize, without losing the brand equity it had built up in Calgary. Since then, we have worked with Good Earth to grow their brand through every aspect of their external communications, from branded packaging and in-store displays to digital marketing and web, to video and franchise development.

There’s an evolving selection of drinks and food items that change with the seasons, and so must their marketing materials. We work with Good Earth to plan, design, and build out all the elements to help share the news about the new items. In between these campaigns we also promote their Rewards program, catering program, and environmental initiatives. It’s a dizzying array of materials from in-store print materials, window clings, point-of-sale digital displays, social stories and posts, web updates, e-mail blasts, and PPC, with countless deliverables created over the years, but our streamlined process allows us to build and track each deliverable efficiently and stress-free.