Fort McMurray Airport Authority has built a new airport to meet the needs of a growing region and its passengers. The goal is to boost air travel and support economic growth in the community. They aim to set a higher standard for airports, communities, and travellers, emphasizing the importance of elevated experiences.
FMAA recently expanded its destinations with direct flights to Tucson, Arizona and Montreal, QC. We created a multi-channel campaign to promote Tucson as a newly available destination and ensure seats were full when the new flights started. Digital display and print ads were created for in-airport display. We created 3D feature installations with live cacti, sand, and 3D decals on the floor, giving the illusion of hiking the caves near Tucson. External campaign materials included posters, bus wraps, billboards, and fence hoarding to further promote the campaign. Online tactics included display and search advertising, social posts, and videos highlighting Tucson’s versatility and unique activities.
The approach in the campaign was to cater to two demographics – families with children and weekend getaways such as pool side luxury accommodations, golfing and sight seeing.
- Help to capture audience attention and leave a question in their mind
- The campaign will promote excitement and nostalgic moments
- The aim was to spark curiosity for this location deal and to pave the way for future promotions
The campaign would work as a combination of reminder ads which will be complimented by different medias.
- Indoor medias
- Outdoor medias
- Social media
The Tucson campaign was a complete success, with sold-out flights.
