CADIA is an apparel company in California that gets it's name from Arcadia ("idyllic region" or "paradise") creating a merino capsule collection primarily targeting snowboarders, secondarily skiers and crossover crew that surf, mountain bike & fish in the offseason.
The client was focused on the raven and how we could create a playful character that also looked a bit edgy. Utility was a strong factor in this design ie. "is this a zipper or can it be a bottle opener".
