Adventurehood
What role did I play in this project?
Design Lead
• This company provides bike tours, cross-country skiing, group hikes, rock climbing with video - go pros and video journalling for their kids/ teens day camp programs.
• I created several rough logo sketches of the letter characters until we agreed on what was fun to represent then considered all the applications that needed for the brand. It was determined that the brand needed a symbol for social media, character horizontal wordmark for clear communication for digital applications as well as an incorporated illustration for merchandise.
• This brand was very much many moving parts and needed to be animated later on for their video production company.